JA Finance Park

CareFirst | 2024

Create a CareFirst-branded "storefront" experience at JA Finance Park to immerse middle school students in a personal budgeting simulation for disability insurance. Taking the lead on the "Journey" graphic, collaborate with a fellow senior graphic designer to create a holistic experience across all four walls that is approachable and reflective of CareFirst's member-facing "With Care" campaign. "JA Finance Park® is Junior Achievement's capstone program for personal financial planning and career exploration. This program [helps students] build a foundation on which they can make intelligent financial decisions that last a lifetime, including decisions related to income, expenses, savings, and credit."

Entry (that's me with the pink hair!)

"Journey" wall explains insurance basics

Interactive sliders reveal career descriptions (ex. Artist > Graphic Designer: Use images and design to tell stories and help people understand information.)

Interactive flip cards reveal whole health tips and tricks

Photos by Jennifer Smutek Photography

CareFirst BlueCross BlueShield is the shared business name of CareFirst of Maryland, Inc. and Group Hospitalization and Medical Services, Inc., which are independent licensees of the Blue Cross and Blue Shield Association. BLUE CROSS®, BLUE SHIELD® and the Cross and Shield Symbols are registered service marks of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans.

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