Community Health and Social Impact Report

CareFirst BlueCross BlueShield (CareFirst) leadership requested a highly visual, human-centered report that looked beyond financial contributions and recognized CareFirst's hands-on efforts to improve equity across all social determinants of health through community partnerships. Leveraging the design of a pattern used for community-based materials, icons—or "quilt squares"—were designed for each main chapter to show that when individual acts are combined, we create a blanket of care for all we serve. The report was initially created as a digital PDF for a broader, more accessible, environmentally-conscious distribution and was later reformatted for a small print run.